K-Beauty is currently revolutionizing the skincare industry with products like collagen patches and PDRN facials. The numbers speak for themselves: a survey conducted by trends consultant Spate found that searches for the term on TikTok have increased by 184% annually. One of the most important Korean skincare exports in recent years has been glass skin, a trend that aims to create a luminous, glass-like complexion. The trend peaked at Maison Margiela's spring-summer 2024 haute couture show, where makeup artist Pat McGrath gave John Galliano's porcelain-skinned models a striking lit-from-within sheen.

In 2025, TikTok users—who are constantly searching for the newest and greatest beauty products—have discovered another skincare treasure that not only mimics the glass skin illusion but also has remarkable skin-plumping capabilities. Presenting the Korean brand Medicube's Collagen Night Wrapping night mask, which has gone viral. Spate reports that the brand's Google and TikTok searches had grown by 166% and 898%, respectively, over the previous year. In the meantime, searches for the aforementioned mask increased by 338 percent.

Among the brand’s bestsellers are the medicube collagen mask, the medicube collagen lifting mask, and the medicube korean collagen mask, all of which are praised for boosting elasticity and delivering a youthful glow. For sensitive skin users, the medicube cica mask has also gained attention for its soothing properties, while skincare enthusiasts looking for deep hydration often pair these masks with the medicube collagen jelly cream. Additionally, the medicube age r derma mask has become a cult favorite, further proving the brand’s dominance in the collagen skincare trend.

According to the many before-and-after videos that are currently trending on TikTok feeds, the mask's remarkable skin-blurring effects are what made it so popular. Using a brush, a thick coating of the collagen-enriched mask is applied to clean skin, and it is kept on for fifteen minutes before bed to allow the collagen to absorb into the skin. The mask is then carefully removed in the morning, and any remaining residue is washed off with water. One substance worth mentioning is collagen, a naturally occurring protein whose production starts to decline at the age of 25 (at a rate of 1.5% annually). This mask restores radiance, smoothes skin, and encourages cell renewal—all of which are benefits of collagen, which helps maintain skin suppleness and lessen the appearance of wrinkles.